Double W
– Wildlife Streetstyle
Double W captures the duality of its influences—designs inspired by the functionality required in fishing and outdoor adventures are elevated by the rebellious energy of streetwear. It’s a brand for those who live life fluidly, moving between nature and the city, seamlessly blending worlds while making a statement.
Reeling in Style Where Nature Meets Urban Edge
Double W was founded in 2015 by Bobo Wallmansson as a creative side project inspired by his lifelong passion for sport fishing, particularly carp fishing. What began as a personal homage to the tranquility and precision of the sport soon blossomed into something much greater.
Drawing on his extensive experience as a buyer and product developer in the fashion industry, Bobo envisioned a brand that could bridge the gap between the rugged, practical world of fishing and the vibrant energy of street culture. Double W became his platform to explore this unique intersection, crafting designs that reflected his dual love for the outdoors and urban aesthetics.
With Bobo Wallmansson’s philosophy of “wildlife streetstyle,” the brand set out to redefine the aesthetic of outdoor apparel, merging rugged practicality with urban sophistication.
The Double Trouble Vest
Warm double-sided vest, navy in the streets
and camo in the woods.
Double Crew
Simple and neat crew neck that is still worn
by members of the Wallmansson’s and friends.
Lilla Tjärby Fleece
Double W’s iconic pile jacket, if you’ve ever known
the family you know pile jackets are a fact.
Blurring Boundaries Between Outdoor Functionality and Urban Flair
Double W’s product development journey began with a simple yet transformative idea: practical outdoor clothing didn’t have to remain trapped in the utilitarian designs of decades past. Inspired by Bobo Wallmansson’s philosophy of “wildlife streetstyle,” the brand set out to redefine the aesthetic of outdoor apparel, merging rugged practicality with urban sophistication.
@sweproangler looking sharp with a carp
@nicclasoscarsson with another nice 12,2 kg carp
Strengthening a Brand with Authentic Bonds and Loyal Communities
Bobo recognized the power of authenticity and community in brand building. Double W formed a network of passionate anglers who competed in tournaments under the brand’s name, creating genuine connections with a loyal audience. This grassroots approach to influencer marketing amplified Double W’s reach, making a lasting impact far beyond traditional campaigns.
Long before vibrant outdoor fashion became mainstream, Double W pioneered a new vision, crafting garments that seamlessly transitioned from the serenity of nature to the hustle of city streets.
