Ted Wallmansson

E-commerce Leadership, Happywall AB | 2022 – present
Shortly after the acquisition of Happywall by Gimmersta Wallpaper Group, Ted Wallmansson was appointed as the E-commerce Manager, tasked with optimizing online sales channels and enhancing digital customer engagement. His strategic use of marketing tools has been pivotal in boosting the company’s digital presence and efficacy.

Strategic Creative Consultant | 2012 – present
Through Ted Wallmansson AB, Ted provides expert consultancy in product photography, e-commerce strategy, brand design, and comprehensive marketing solutions. Initiating his freelance career in January 2012 allowed him to apply his creative and strategic insights across various projects, significantly enhancing client brands and digital engagements.

Head of Digital Business Development and Marketing at Svea® | 2011 – 2022
Under his leadership, Svea® transitioned from a traditional B2B organization to a modernized D2C model, developing proprietary global sales channels and becoming a top-performing vendor on external marketplaces like Åhléns, Afound, and Zalando. Ted spearheaded the development of these channels from the ground up, overseeing platform builds and integrations with business systems to streamline operations and enhance customer interactions. He also crafted a comprehensive marketing strategy from scratch, aligning digital initiatives with market demands to drive brand visibility and sales.This strategic overhaul culminated in 2021 with the successful sale of the company, marking a significant family exit that demonstrated the Wallmansson’s ability to drive substantial business growth and transition within the competitive retail landscape.

Creative at Plus 33 | 2010 – 2011
At Plus 33, Ted applied his creative acumen to elevate brand and digital strategies, integrating visual and narrative elements that resonated strongly with target audiences. His work involved crafting compelling brand stories and enhancing visual communication practices to strengthen brand visibility and engagement.

IHM Business School | Diploma in Marketing Economics (DIHM) 2014 – 2019
Completed a comprehensive program focusing on Business Management, Business Finance, and Operations Management. This series of courses equipped me with a deep understanding of business dynamics, strategic financial planning, and operational efficiency.

• Business Case Study Certification | 2018 – 2019
  Specialized in real-world business case studies, enhancing my analytical skills and ability to apply theoretical knowledge in practical settings.
• Operations Management | 2018
  Focused on developing efficient operational strategies that align with organizational goals and maximize productivity.
• Business Finance | 2017
  Gained expertise in financial analysis, budgeting, and economic strategy to support and lead company financial initiatives.
• Business Management | 2014
  Explored the core aspects of managing a business, including resource management, organizational behavior, and strategic decision-making.

Yrgo (Yrkeshögskolan Göteborg) | ADCW, Art Director, 2011 – 2013
A rigorous program that developed my skills in advertising, brand development, and creative marketing strategies.

Berghs School of Communication | Specialization in Typography, 2009
Focused on typography, enhancing my understanding of visual communication and design aesthetics.

Båstad Budoklubb | Board Member since 2024
As a board member of Båstad Budoklubb, Ted is involved in fostering a safe and positive environment for all club members. The board primarily focuses on strategic oversight and implementing policies that enhance the club’s community presence. Ted’s commitment to martial arts is reflected in his efforts to promote discipline, health, and well-being among both youth and adults, aligning with the club’s mission to support personal and physical development through sports.

Mother Teresa’s Mission Clinic | Volunteer (2008)
During his nearly six-month tenure at Mother Teresa’s Mission Clinic located near Sidist Kilo in Addis Ababa, Ethiopia, Ted dedicated his efforts to nurturing and educating disabled and orphaned girls. He also assisted medical staff in the care of critically ill and impoverished patients at an open clinic, providing vital support in a resource-limited environment.

”Konsten att Leva” / ”The Art of Living” | Together with Bobo Wallmansson
Swedish ISBN: 978-91-639-4748-3 (2017) | English ISBN: 978-91-639-4749-0 (2018)
This art book about Ted’s brother, the artist Bobo (Thibault) Wallmansson, explores the disciplined yet passionate lifestyle of an artist. It contrasts the romanticized view of a bohemian life with the reality of hard work and dedication to craft. The narrative dives into Bobo’s routine, filled with Swedish jazz, the persistent hum of the coffee maker, and late nights in the studio, illustrating that the life of an artist is all-consuming yet profoundly rewarding.

”No Thanks, I’m Allergic!” | ISBN: 9789185869664 (Nicotext, 2009)
A practical guide for travelers with food allergies, this book compiles essential phrases in 37 languages to help individuals communicate their dietary restrictions abroad. From asking a waiter in Hong Kong whether a dish contains gluten to inquiring in Spanish about lactose content, it provides key phrases that are invaluable for safe travel, making it an essential resource for anyone managing allergies while exploring the world.